受互联网直接冲击较小的医药零售业,其“主流换档”的速度之快同样令人应接不瑕。2014年,营销思想界的大咖刘春雄与史贤龙先生提出了“主流换档”的概念,用于描述与界定“行业格局”与“竞争态势”的变迁。的确,各行各业的“代际变迁”基本上是以“主流换档”的形式来完成,尤其是在互联网潮流兴起之后,行业的格局变迁及换档的速度大有司马迁《史记》所描述的“五年之间,号 The direct impact of the Internet by the smaller retail pharmaceutical industry, its ”mainstream shift “ the same speed is flawless. In 2014, the concept of ”mainstream shift“ was proposed by Liu Chunxiong and Shi Xianlong in marketing circles to describe and define the changes of ”industry pattern“ and ”competition situation“. Indeed, all walks of life ”intergenerational change “ basically based on ”mainstream shift “ in the form to complete, especially in the rise of the Internet trend, the pattern of industry changes and shift speed big Sima Qian ” Shiji “as described by the” five years, number