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2001年末,一本名为《谁动了我的奶酪?》的书风靡全球,接着其中文版在中国推出,迅速得到了读书界的热切关注。该书之所以风靡,是因为它通过一则简短的寓言说明,我们应该“随着奶酪的变化而变化”,而这种应变能力对于一个处于急剧变化的政治、经济、科技环境中的国家、企业和个人都是极为重要的。诚如书中所说,“‘奶酪’是对我们在现实生活中所追求目标的一种比喻”,它可以是工作、人际关系、金钱、精神上的宁静、运动等一些东西。因此,在本文中,我们将不妨将“奶酪”比喻为股市里的金钱吧。
In late 2001, a book titled “Who Moved My Cheese?” Swept the world, followed by its Chinese version launched in China, quickly gaining the fervor of the book industry. The reason why the book is so popular is that it shows through a brief allegory that we should “change with changes in cheese,” a response to a country in a rapidly changing political, economic and technological environment, Both businesses and individuals are extremely important. As the book puts it, “Cheese is a metaphor for what we seek in real life,” and it can be something like work, relationships, money, spiritual tranquility, exercise, and so on. So, in this article, we might as well compare “cheese” to money in the stock market.