心理效应据说是人类难以抗拒的,也可以成为在保险业务中帮助主体达到客体预期心理状态的法宝。保险营销企业为了更好地满足客户需要而运用多种营销策略。最著名的营销策略是20世纪60年代,美国营销学学者麦卡锡教授提出的“产品、渠道、促销和定价” The psychological effect is said to be difficult for humans to resist, and it can also be a magic weapon to help the subject achieve the desired psychological state in the insurance business. Insurance marketing companies use multiple marketing strategies to better meet customer needs. The most famous marketing strategy is “products, channels, promotions and pricing” proposed by American marketing scholar Professor McCarthy in the 1960s.