戴尔认为,政府采购有其自身的特点:采购规模一般都比较大而且比较集中;政府部门地域分布广、覆盖领域多,资金及技术支持能力有限,这就对厂商的供货能力、服务与技术支持,产品性价比及个性化配置等方面提出了更高的要求。根据上述特点,戴尔利用直接模式的优势,依据客户不同需求 Dell believes that government procurement has its own characteristics: the procurement scale is generally larger and more concentrated; government departments are widely distributed and cover many areas with limited funds and technical support capabilities, which provide the manufacturers with supply capacity, services and technologies Support, product cost-effective and personalized configuration put forward higher requirements. According to the above characteristics, Dell utilizes the advantages of direct mode, depending on the different needs of customers