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一强调新闻的指导性,就在那里端起架子说官话,板起面孔说大话,最终导致服务和教育主体——广大读者,对新闻敬而远之甚至心生反感和厌恶。这是主流媒体面临的一大危机。主流媒体既不能放弃指导性,又不能因为指导性而失去大众读者。出路只能在增强指导性的艺术性中寻找。让平民话语“走”进新闻传播,便是我们增强宣传艺术性,使新闻指导性“可爱”起来的一条重要的路径。
By emphasizing the guiding nature of the news, there is an opportunity to speak Mandarin on the shelf and face up to the public. Eventually, this leads to the service and education main body, the vast readership, even resentment and disgust at the news. This is a major crisis facing the mainstream media. Mainstream media can neither give up the guidance, but also because of the guidance and loss of public readers. The way out can only be found in enhancing the instructive artistry. Letting the civilians discourse “go” into the news media is an important way for us to step up publicity and make the news more adorable.