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网络媒体是新闻宣传的重要渠道之一,如今大部分人都通过网络获取信息,因此提高网络新闻的质量非常必要。采编环节是新闻工作最基础、最核心的环节,做好这一环节对新闻的质量尤为重要。但是由于各种原因,目前“办公室新闻”现象比较突出,使新闻报道的质量急速下降,无法满足读者的阅读期待,这就需要从各个方面进行努力,包括创新理念、考核机制、从业人员的素质等,尽可能地避免“办公室新闻”现象的产生,为读者呈现高质量的新闻,以达到良好的宣传效果。
Internet media is one of the important channels of news propaganda. Nowadays most people get information through the Internet, so it is very necessary to improve the quality of the Internet news. Editing and editing is the most basic and core part of journalism, and it is particularly important for the quality of news to do this well. However, due to various reasons, the current phenomenon of “office news” is more prominent, the quality of news reports is rapidly declining, and readers’ reading expectations are not met. This requires efforts in all aspects, including innovative ideas, assessment mechanisms, and employees Quality, etc., as far as possible to avoid “office news ” phenomenon, for readers to present high-quality news, in order to achieve good publicity.