在处于快速发展期和问题多发期的当代中国,我们发现,尽管媒体在配合政府及其他公共部门进行政策宣传、解释、引导时,其技术层面已日臻完善,却无法从大的方向上扭转这样一种趋势:人们在以自己的方式理解每一次政策的改变,而不一定是以媒体希望的方式;人们同时也在以自己的方式传 In contemporary China, which is in a period of rapid development and multiple problems, we find that while the media is improving its technical aspects in coordinating with the government and other public sectors in publicizing, explaining and guiding policies, it can not reverse this trend in a big way One trend: people are in their own way to understand every change in policy, not necessarily in the way the media wants; people are also in their own way