本文概括总结了乌鲁木齐高新区开展“百日广场文化”竞赛活动的经验与做法:第一,切实加强领导,健全机构、提供有力的组织保障;第二,突出中心、营造氛围,推动广场文化活动向纵深发展;第三,创新思路、提高服务水平,努力打造公共文化品牌队伍。探索和创造出适合当地实际的、受人民群众欢迎的文化服务模式。 This article summarizes the experiences and practices of Urumqi High-tech Zone in launching the “Hundred Days Square Culture” contest: First, effectively strengthen leadership, improve institutions and provide strong organizational guarantees; second, highlight the center, create atmosphere and promote the square Cultural activities to the depth of development; third, innovative ideas, improve service levels, and strive to create public cultural brand team. Explore and create a cultural service model that is suitable for the local community and welcomed by the people.