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民族类报刊赖以生存的传统盈利模式到了冲击,转型势在必行迫在眉睫。本文基于当前新媒体发展现状及未来趋势分析了民族类报刊转型的环境。以国家民委下属的“一报两刊”——中国民族报、民族画报、中国民族杂志为例,重点列举了民族类报刊在转型探索过程中进行的社会活动实践,包括在贵州黎平县、内蒙古陈巴尔虎旗、中国澳门、新疆阿勒泰等地进行前沿实践。在实践数据基础上对民族类报刊转型进行分析研究,并提出民族类报刊通过调整经营结构,增加社会活动比重转型的路径。
The traditional profit model on which ethnic newspapers and periodicals survive has come to an impasse and transformation is imminent. This article analyzes the environment for the transformation of ethnic newspapers and periodicals based on the current situation of the development of new media and its future trends. Taking the “one newspaper, two newspapers” - “China National Newspaper, National Pictorial, and Chinese national magazine” under the State Ethnic Affairs Commission as an example, this paper focuses on the social activities carried out by ethnic newspapers and periodicals in the transitional exploration process, including in Liping, Guizhou County, Inner Mongolia, Chen Baer tiger flag, China, Macao, Xinjiang Altay and other places for cutting-edge practice. On the basis of practical data, this paper analyzes and studies the transformation of national newspapers and periodicals, and proposes that ethnic newspapers and periodicals can increase the proportion of social activities by adjusting the structure of business operation.