最近一个时期,地市级报(包括晚报等社会生活类报纸)经营发展普遍遇到了困难。具体表现为发行量下降,广告收入下滑,有的下滑幅度还很大,职工收入减少等等。对长期以来经营收入普遍逐年递增的地市报而言,当前遇到的问题确实让人感到意外。怎样看待这一现象?地市级纸媒应采取什么样的应对之策? In the recent period, municipal-level newspapers (including newspapers for social life such as evening newspapers) generally encountered difficulties in the operation and development. Specific performance decline in circulation, advertising revenue decline, and some decline is still large, reduced worker income and so on. The current problems encountered by the local newspapers, which have generally been increasing year by year with operating revenues, are indeed surprising. How do you think about this phenomenon? What kind of coping strategies should be taken for municipal paper products?