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当今时代,信息的传播渠道更加多元化,交互性更强,由此形成的微观政治不但对宏观政治产生重要影响,还对其主体价值观塑造提出了更高要求。为此,有必要借助微观政治主体价值观塑造推动社会主义核心价值观大众传播,最大限度地发挥新媒体的政治功能,以此提升社会主义核心价值观的吸引力和感染力,释放微观政治的辐射效应。基于此,有必要对新媒体下的微观政治进行解读,分析微观政治主体价值观塑造的背景,给出可供选择的塑造路径。
In today’s era, the channel of information dissemination is more diversified and more interactive. The micro-politics thus formed not only has an important influence on macro-politics, but also sets higher demands on its subjective values. Therefore, it is necessary to mold and promote the mass communication of the core values of socialism with the aid of the micro-political values of the main bodies, maximize the political functions of the new media and enhance the attractiveness and contagion of the socialist core values and release the micro-political radiation effects. Based on this, it is necessary to interpret the micro-politics under the new media, analyze the background of shaping the micro-political values, and give the alternative shaping path.