广告不仅仅是一种宣传媒介,也是一种文化载体,广告创意的别出心裁是一种重要指标。随着经济的全球化,外来优秀广告的不断涌入,广告市场竞争更加地激烈化。固定的创意模式与单一的广告经营活动已经成为我国广告行业前进的巨大阻碍,广告行业需要创新。如何在与外来广告文化的竞 Advertising is not only a kind of media, but also a cultural carrier, creative advertising ingenuity is an important indicator. With the globalization of economy and continuous influx of excellent foreign advertisements, the competition in the advertising market is intensified. Fixed creative model and a single advertising business activities have become a huge obstacle to the ad industry in China, the advertising industry needs innovation. How to compete with the external advertising culture