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记者(以下简称“记”):万宝龙1903年就在德国创建品牌,经历了几乎一个世纪,那么,您能不能从万宝龙的发展,谈一下百年品牌怎样面对现代商业竞争的问题,也就是它的生存优势是什么?它的营销策略有些什么变化?
Reporter (hereinafter referred to as “remember”): Montblanc established a brand in Germany in 1903. After nearly a century, can you talk about how the brand has faced the challenges of modern business competition from the development of Montblanc? What is its survival advantage and what are its marketing strategies?