电视艺术遵循美学原则和艺术规范,向观众传递生活感悟,是中国传统美学与传统艺术的产物。电视艺术传播主体通过艺术创造思想情感、审美趣味和价值观念。电视艺术创造了电视美,从而营造出良好的文化环境,提高了大众的文化修养和审美情趣。文章从电视艺术的起源及它所带来的前所未有的影响和电视艺术的特征进行阐述与分析。 Following the aesthetic principles and artistic norms, television art conveys the sentiment of life to the audience and is a product of Chinese traditional aesthetics and traditional arts. The main body of TV art communication creates emotion, aesthetic taste and values ​​through art. Television art has created television beauty, thus creating a good cultural environment and raising the public’s cultural accomplishment and aesthetic taste. The article elaborates and analyzes the origin of television art and the unprecedented influence it brings and the characteristics of television art.