品牌化是衡量工业化水平的重要标志,是实现工业化发展的发动机和助推器。西部欠发达地区工业化水平低,与品牌化发展滞后以及品牌龙头企业和一线品牌产品的带动与辐射有关。要加快西部地区社会经济发展,实施西部大开发战略,不仅要在工业的“量”上做文章,更要在“质”上下功夫。要全面推进品牌化战略,以品牌化推进工业化,以工业化提升产业化,实现工业化与品牌化的良性互动。 Brand is an important indicator to measure the level of industrialization, is the engine and booster to achieve industrialization. The low level of industrialization in the underdeveloped western regions is associated with the lagging development of the brand and the driving and radiation of leading brand enterprises and first-line brand products. To speed up the social and economic development in the western region and implement the strategy of developing the western region, we must not only make an issue in the “quantity” of the industry, but also work hard on the “quality”. To fully promote the brand strategy to promote the industrialization of the brand, industrialization to enhance industrialization, industrialization and brand to achieve a positive interaction.