主题宣传一直是新闻媒体弘扬民族精神,树立社会良好道德风尚,鼓舞人们健康向上的有力手段和光荣使命。近年来主题宣传报道得到各方面的重视,报道题材和体裁在深度和广度上不断拓展,取得的效果也日益突出。以《新闻联播》为例,据不完全统计,2005年全年共播出主题宣传 Thematic advocacy has been a powerful means and a glorious mission of the news media to carry forward the national spirit, establish a good social morals and inspire people’s health. In recent years, the theme of publicity has received all aspects of attention, coverage of topics and genres in the depth and breadth of continuous expansion, the effect has become increasingly prominent. Take “News Network” as an example. According to incomplete statistics, thematic publicity was broadcast in 2005