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背景在英国的软饮料市场,广告竞争相当残酷。在1994年前,沙滩女孩式的品牌广告成为主流,然而当TANGO带着其新广告代理公司HowellHenry Chaldecott Lury & Partners的姗姗来迟时,这一切发生了改变。TANG0最初的广告一个拟人化的矮胖桔子,双手围绕拍打着一个TANGO饮者的脸部,画面伴随出现“你也TANGO了!”。这条广告刚刚投放,一周内TANGO的销量猛增30万瓶,接下来的是更多令人兴奋、极其精彩的广告,包括少女日历在内的较为夸张的广告,其中有摆出各种诱人姿势的软饮料。1996年HHCL推出了“圣乔治”广告,这是为新款TANGO戈饮料的推出而设计的一个喜剧性的带有爱国主义精神的广告。它讲述了一个在TANGO饮料公
Background In the soft drink market in the United Kingdom, competition for advertising is quite cruel. By 1994 beach-girl brand ads had become mainstream, but all changed when TANGO came in with the arrival of HowellHenry Chaldecott Lury & Partners, its new advertising agency. TANG0 originally advertised a humanized chunky orange with hands flapping on the face of a TANGO drinker, accompanied by “You’re TANGO!”. The ad has just been launched, with TANGO surging 300,000 bottles in a week, followed by more exciting and exciting ads, including more expansive ads including Girls’ Calendars, Soft drink for people pose. In 1996 HHCL launched the “St. George’s” advertisement, an ingenious, patriotic advertisement designed for the launch of the new TANGO Go beverage. It tells of a drinker at TANGO