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大众汽车为何在中国大获成功?首先得益于它对中国投资的长期性和系统性。从战略上讲,大众汽车进入中国有两个考虑:一是希望占领潜力巨大的中国市场的相当份额;二是以中国为基地,夺回25年前被日本和韩国汽车厂商挤占去的东南亚和东亚市场。根据大众汽车在巴西、南非等发展中国家的大国的
Why is Volkswagen a big success in China? First of all thanks to its long-term and systematic investment in China. Strategically speaking, there are two considerations for Volkswagen’s entry into China: one is that it wants to occupy a considerable share of the Chinese market with huge potential; the other is that China seizes Southeast Asia and East Asia, which were squeezed by Japanese and Korean automakers 25 years ago market. According to Volkswagen in developing countries such as Brazil, South Africa and other big powers