企业宣传工作是树立企业外部形象的主要途径,也是营造企业良好发展氛围的主要方式,更是培育企业文化的有效手段。长期以来,企业宣传工作为企业生产经营发展和各项工作任务的完成起到了十分重要的保证和服务作用。但是,随着形势的发展,企业宣传工作在许多方面还存在薄弱环节,甚至在有的企业还存在宣传工作被弱化的现象,这一现象在部分国有 Corporate propaganda work is to establish the main way of external image of the enterprise, but also to create a good atmosphere for the development of enterprises the main way is to cultivate an effective means of corporate culture. For a long time, corporate publicity work has played a very important role in guaranteeing and serving the completion of production and business operations and various tasks. However, with the development of the situation, there are still some weak links in the corporate publicity work in many aspects. Even in some enterprises, the propaganda work has been weakened. This phenomenon has been observed in some state-owned