论文部分内容阅读
在近年高职市场营销专业教学中,订单式教学是被认为目前高职院校一种较为理想的教学培养模式。但是,从我国高职院校开展订单式教育的现状来看,高校教师团队理论水平高但缺乏职业实践机会,培养的学生离岗位需要有一定差距,因此企业对订单式的积极性不高,影响我国高职教育的发展。因此,本文以自身的市场营销专业教学实践经验为基础,分析探讨在高职市场营销专业实施订单式教学过程中的不足,希望可以促进市场营销专业高等职业教育水平的提高。
In recent years, vocational education in higher vocational education, order-based teaching is considered a higher vocational colleges an ideal model of teaching and training. However, from the status quo of order-based education in higher vocational colleges in China, college teachers have a high theoretical level but lack of vocational practice opportunities. There is a certain gap between the students who are trained and their posts. Therefore, the enthusiasm of enterprises for order forms is not high, The Development of Higher Vocational Education in Our Country. Therefore, based on my own teaching practice in marketing, this article analyzes and discusses the shortcomings in the implementation of order-based teaching in higher vocational marketing major, hoping to promote the improvement of higher vocational education in marketing specialty.