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无论是建立社区关系,还是加强政府关系,光明乳业都紧紧锁定其所要传达的年轻、时尚、绿色的品牌内涵,开展了一系列企业社会责任活动,而这些活动也为其积淀了巨大的品牌价值对于中国乳业而言,2010年注定是变革与发展的一年。新年伊始,乳业品牌的传播大战悄然打响,乳业巨头们纷纷借助强势媒体、国际盛会来提升品牌价值,光明乳业也不例外,在经受过金融危机与行业风波双重压力之后的它更加坚定品牌战略调整的步伐。
Whether it is to establish community relations or to strengthen government relations, Bright Dairy firmly locked in the young, fashionable and green brands it intends to convey and implemented a series of corporate social responsibility activities, and these activities have accumulated huge brand names Value For China’s dairy industry, 2010 is bound to be a year of change and development. At the beginning of the new year, the spread of dairy brands quietly started. Dairy giants promoted the brand value through powerful media and international events. Bright Dairy is no exception. After being subjected to the dual pressures of the financial crisis and the industry turmoil, it has strengthened its brand strategy adjustment pace of.