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经销渠道作为企业营销体系的重要组成部分和产品面向用户的窗口,始终被实达电脑作为决胜市场的关键。今年,随着实达电脑将其发展重心转移到家用市场,其渠道发展策略也进行了相应的调整。于是接连5个月,实达电脑的销量月增长率平均达到30％以上,其中华北地区高达50％。调整后的渠道策略首先是使代理商、专卖店更加专注家庭市场。家庭用户这一消费群体由于存在诸如用户群体分散、普遍对电脑知识了解不多、应用与日常维护技巧比较缺乏等特殊性,对
Distribution channels as an important part of corporate marketing system and product-oriented user window has always been Shida computer as the key to winning the market. This year, with Shida Computer shifting its focus of development to the domestic market, its channel development strategy has also been adjusted accordingly. So successive five months, Shida’s monthly sales growth rate reached an average of more than 30%, of which up to 50% in North China. The first channel strategy is adjusted to make agents, stores pay more attention to the family market. Due to the existence of such consumer groups as home users scattered user groups, generally little understanding of computer knowledge, lack of application and routine maintenance skills and other special,