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广告活动之中,至关重要的环节就是创意环节。这也是优质广告创作的最初阶段,也将会直接决定所有围绕广告创作要素的选择。现代网络广告设计的关键就是创意,广告的魅力与价值需要通过创意加以体现出来。广告创意可以被理解为是一种十分复杂的创造性思维的结果。现代化的网络广告设计中创意的核心理念应当互动性,设计者需要能够在自己的作品与大众之间打通一座桥梁,且还应当具有艺术性。
Advertising activities, the crucial part is the creative part. This is also the initial stage of creative advertising, and will also directly determine all the choices surrounding the creative elements of advertising. The key to modern online advertising design is creativity. The attractiveness and value of advertising needs to be reflected through creativity. Advertising can be understood as a result of a very complex creative thinking. The core concept of creativity in modern online advertising design should be interactive, designers need to be able to bridge the gap between their work and the general public, and should also be artistic.