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本文分析讨论了关系营销的本质特征以及在当今市场经济条件下企业应建立的关系网络,强调企业关系营销的核心是正确处理企业与组织及个人的关系,并对我国企业实施关系营销中存在的问题以及如何解决问题进行了较为详细的分析论述。
This paper analyzes and discusses the essential characteristics of relationship marketing and the relationship network that enterprises should establish in the current market economy. It emphasizes that the core of enterprise relationship marketing is to correctly handle the relationship between enterprises and organizations and individuals, Problems and how to solve the problem conducted a more detailed analysis.