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中国汽车自20世纪90年代初进入“市场换技术”的时代,20年过去了,中国的汽车市场基本上是外国品牌的天下,市场没有了,技术没换来,成了20年中国汽车发展的最大败笔和遗憾;但在这20年的实践过程中,中国客车却成了外来技术的最大受益者,并将这种技术转化为自身的生产力,以新的竞争力走出国门——技术创新,造就了中国客车新纪元。在不同市场需求时期,中国的客车从业人员创造性地推出不同的产品满足市场需求,无论是产品自身的创新,还是满足市场的特殊需求创新,都造就了带有明显“中国创造”的特征——产品创新,造就了中国客车新纪元。中国客车的产品从一款产品通吃天下开始,慢慢走向客户需求引导产品开发的路子,最终实现了客户点单式的订单模式——营销创新,创造了客车新纪元。
Since the early 20th century, 90’s into the “market for technology” era, 20 years later, China’s auto market is basically the world of foreign brands, the market is gone, the technology did not come in, became 20 years of China’s auto development However, during these 20 years of practice, the Chinese bus has become the biggest beneficiary of foreign technology and has transformed this technology into its own productive forces and gone abroad with new competitiveness - technological innovation , Created a new era of Chinese bus. In different market demand periods, China’s bus practitioners creatively launch different products to meet the market demand. Both product innovation and market-specific innovation have created the characteristic of “creating in China” Product innovation, created a new era of China’s bus. The product of China bus starts from taking a product all the way to the world and gradually moves to the path of customer demand and guidance of product development. Finally it realizes the customer order-only order mode - marketing innovation and creation of a new era of bus.