销售业绩不仅是企业一定时期经营成果的反映,也是企业市场竞争力的集中体现。提高销售业绩是任何一个企业最求的目标。零售商可以通过恰当地塑造零售商店铺形象、充分与消费者沟通、与其他行业企业联合实现双赢、恰当地开展促销活动等措施提高其销售业绩。 Sales performance is not only reflect the business results of a certain period of business, but also a concentrated reflection of the market competitiveness of enterprises. Improve sales performance is the most sought after goal of any business. Retailers can improve their sales by appropriately shaping the image of retail outlets, fully communicating with consumers, achieving win-win situation with other industries and enterprises, and properly promoting sales promotion activities.