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从1993年起,我国摩托车产量连续9年保持着世界第一的位置,整车年综合生产能力已达1200万辆,年产量约占世界总产量的50％。这一优势使我国一跃而成为世界上最大的摩托车产销大国。赚得盆满钵满的摩企制造商与经销商喜上眉梢,至今还在津津乐道昔日的辉煌。然而,市场有不测风云,仿佛是在一夜之间,中国摩托车昨天的“风流”已被“雨打风吹去”。现实的状况是:市场萎缩,产销下降,出口滑坡。是什么原因使国内摩企整体不景气?应对的策略在
Since 1993, the output of motorcycles in our country has maintained the number-one position in the world for 9 consecutive years. The annual comprehensive production capacity of the vehicle has reached 12 million sets, and the annual output accounts for about 50% of the world’s total output. This advantage makes our country jumped into the world’s largest motorcycle production and marketing power. Earning pours profitable manufacturers and distributors blessed, still talked about the past glory. However, the market has unpredictable events, as if overnight, the Chinese motorcycle yesterday, “Merry” has been “rain and wind to go.” The reality is: the market is shrinking, production and sales decline, the export decline. What are the reasons for the overall domestic motorcycle prices downturn?