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近年来中国烟草行业形势风云变幻,烟标作为烟草文化的代表,正在起到积极传播烟草文化的作用。烟标设计在整个烟草行业经历重大变革的这段时间,也紧随发展改革节奏因时而变、不断进步。文者就从这阶段的烟标设计改变,以管窥豹,浅析烟标设计现阶段的局限及趋势。
In recent years, the situation of China’s tobacco industry has changed dramatically. As a representative of tobacco culture, tobacco standard is playing an active role in spreading tobacco culture. Tobacco standard design in the entire tobacco industry has undergone major changes this time, but also follow the pace of development and reform change over time, continuous improvement. Writer from this stage changes the design of cigarettes to take a peek at the limitations and trends of the current stage of the design of cigarettes.