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企业文化在CI设计中越来越被重视。随着市场竞争的日趋发展,企业间的竞争已从局部的产品竞争、价格竞争、渠道竞争、促销策略竞争等发展到整体竞争——企业形象竞争和文化竞争。而CI作为一种能够创造企业形象,增强企业影响力,改善企业管理的有效工具,已经被证明是一种功能强大的推进剂。企业文化对于激烈的市场争夺来说。也不再是一个虚无飘渺的东西。现代企业面对市场经济的硝烟,在CI设计和推广中创制并融入优秀的企业文化将是一个不可回避的现实话题。一个没有文化的企业,会在导入CIS战略系统过程中因为缺乏自身独特的企业文化品质而无法确立自己的社会形象和地位,注定要失败于市场。在现代企业盲目导入CIS战略系统的今天,更要重视企业的自身文化。
Corporate culture in CI design more and more attention. With the continuous development of market competition, the competition among enterprises has shifted from local product competition, price competition, channel competition and promotion strategy competition to overall competition - corporate image competition and cultural competition. CI, as an effective tool to create corporate image, enhance corporate influence and improve business management, has proved to be a powerful propellant. Corporate culture for the fierce market competition. Is no longer an illusory thing. Facing the market economy, modern enterprises create and integrate excellent corporate culture in CI design and promotion will be an unavoidable reality topic. A non-cultural enterprises, in the process of importing CIS strategic system because of their lack of unique corporate culture and unable to establish their own social image and status, doomed to failure in the market. Today, the blind introduction of CIS in the modern strategic system of enterprises, but also attach importance to their own culture.