时下 ,消费无热点、商品无卖点的窘况困扰着商家 ,“生意难做”已成为众商家的口头禅。在这种情形下 ,重要的不在于一般地经营什么 ,而是如何“精营”。据报载 ,北京的名牌肉鸡———华都肉鸡去年化整为零 ,闯市场 ,一只鸡卖出三只鸡的好价钱 ,仅出口创汇效益就提高了３倍之多 Nowadays, there is no hot spot for consumption, and the distress of goods without selling points plagued the merchants. “Difficult to do business” has become the mantra of all the merchants. In this case, the important thing is not what to do in general, but how to “concentrate on business.” It is reported that Beijing's brand-name Broiler - Huadu Broiler last week to zero, break into the market, a chicken sold three chicken good price, export earnings only benefit increased by 3 times