《南方日报》2003年2月19日刊登的《非典型肺炎病原是衣原体?》一稿在第十四届中国新闻奖评选中,荣获消息一等然。这篇900多字的消息之所以能获此殊荣,依笔者看,主要原因在于下述几个方面:一是问题式标题吸引人。“你可以把马牵到水边,但你却无法强迫它饮水。当你把你的报纸送 “Nanfang Daily” February 19, 2003 published in the “Atypical pneumonia is Chlamydia?” A manuscript in the fourteenth China News Awards, won the news first-class. The reason why this article more than 900 words can get this honor, according to the author, the main reason is that the following aspects: First, the question title attractive. "You can take the horse to the water’s edge, but you can not force it to drink water. When you send your newspaper