营销定位是市场营销的粗髓。如定位不当,不但会增加营销工作的难度,而且可能给企业带来巨大损失。那么,企业如何进行比较准确而适当的营销定位呢?下面介绍四种策略。 一、产品差异化定位 在如今的消费市场上,商品已日益丰富,消费者选择余地大,企业要想自己的产品能够顺利地销售出去,除了做到“物美价廉”之外,设法创造出与众不同的差异产品,也是一种重要的方法,即便是一些标准化程度很高的产 Marketing positioning is the essence of marketing. Such as improper positioning, not only will increase the difficulty of marketing, but also may bring huge losses to the enterprise. So, how companies conduct more accurate and appropriate marketing positioning? Here are four strategies. First, the product differentiation positioning In today’s consumer market, the product has become increasingly rich, consumers have a great choice, companies want their products can be successfully sold out, in addition to be “inexpensive”, trying to create Distinctive differences between products, but also an important method, even some of the most standardized production