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江淮汽车所理解的品牌力是指品牌的综合力量,涵盖了创新力、产品力、制造力、人才力、营销力、服务力、管理力等。环顾当下的中国汽车市场,自主品牌正处于奋力崛起的关键时机:技术、销量、效益、品牌力不断提升,在自主品牌占据绝对优势的商用车领域,外资品牌也正凭借其强大的品牌力,试图改变市场格局。中国自主品牌商用车是选择卑微地存在,还是努力发出耀眼的光芒?中国商用车如何实现从中国制造向中国品牌的蝶变?中国商用车应以怎样的品牌形象屹立于世界?走过48年自主征途的江淮商用车,经过几代人的不懈努力,创造了累计产销轻卡、重卡和客车底盘等各类商用车200余万辆的骄人业绩。江淮汽车人深刻地认识
JAC understands the brand power refers to the comprehensive strength of the brand, covering innovation, product strength, manufacturing power, human resources, marketing, service, management and so on. Taking a look at the current Chinese automotive market, independent brands are now at a crucial moment when they are struggling to rise: technologies, sales volume, efficiency and brand strength continue to improve. In the field of commercial vehicles, which occupy an absolute predominance of their own brands, foreign brands are relying on their strong brand power, Trying to change the market pattern. China’s own brand of commercial vehicles is the choice of humble existence, or efforts to send a dazzling light? How to achieve China’s commercial vehicles made from China to the Chinese brand butterfly? Chinese commercial vehicles should be what brand image in the world? 48 years Independent JAC commercial vehicles, after several generations of tireless efforts to create a total of light truck, heavy truck and bus chassis and other commercial vehicles more than 200 million impressive performance. JAC car people a profound understanding