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一、政策限制适得其反,别墅市场走势良好2005年,政府出台了一系列政策,对别墅用地的控制日益严厉,很多开发商在市场调研、产品定位、建筑设计和销售策略方面变得更加理性,为了降低风险,多转向经济别墅,或打“擦边球”,推出TOWNHOUSE、双拼、联排等类别墅产品。别墅产品的多样化使得别墅供应市场不断升温,很多尾盘甚至借此机会“起死回生”,政策的限制反倒促进了别墅市场的繁荣。121号文件及央行加息等金融政策使得消费者产生焦虑心理,对稀缺产品的购买欲望增强,非但没有出现别墅消费者持币待购的现象,反倒刺激了需求量的扩大。同时,消费水平提高,二次及郊区置业的需求大幅增长,经济型别墅颇受青睐,经济型别墅、
First, the policy is counterproductive, the villa market is in good condition In 2005, the government introduced a series of policies on the control of the villa land increasingly severe, many developers in the market research, product positioning, architectural design and sales strategy has become more rational, in order to Reduce risk, turn to economic villas, or play “edge ball”, introduced TOWNHOUSE, Shuangpin, townhouses and other villa products. Villa diversification of products makes the villa supply market is heating up, and many late even take this opportunity to “revive”, policy constraints but on the other hand, promoted the villa market. 121 documents and the central bank raise interest rates and other financial policies make consumers anxious psychology, the desire to purchase scarce products to enhance, not only did not appear villa consumers hold money to buy, but stimulated the expansion of demand. At the same time, the level of consumption increased, the secondary and suburban home demand increased significantly, affordable villa popular, affordable villas,