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本书第七编共设五章,前两章是研究广播电视的传播者,后三章是研究受众。一作者指出,广播电视传播者是指广播电视从业者的个体和群体。在广播电视的传播过程中,传播者是传播运动的发启者,是传播运动的核心和主体。我国广播电视的传播者是从多方面走到广播电视传播岗位上的,多年来,他们承担了繁重的传播任务,为人民提供了精神食粮,为发展我国广播电视事业贡献了力量。但应当看到,广播电视传播者的素质修养状况与事业发展的要求,与我
The seventh part of the book consists of five chapters, the first two chapters are radio and television communicators, the latter three chapters are the audience. One author pointed out that radio and television broadcasters refer to individuals and groups of radio and television practitioners. In the process of the dissemination of radio and television, the communicator is the initiator of the communication campaign and the core and subject of the communication campaign. For many years, the communicators of radio and television in China have come to the posts of radio and television broadcasting. Over the years, they have undertaken the heavy task of communication, provided spiritual food for the people and contributed to the development of China’s radio and television industry. However, it should be noted that the quality of radio and television communicators, the status of self-cultivation and career development requirements, and I