会展产业是辐射范围广、带动能力强的朝阳产业,为使其得到专业化的长足发展,本文基于对我国当前会展产业的现状研究,从价值链视角出发深入分析了我国会展优势培育策略及策略选择,提出以展商的利润为中心、优化运作方式以市场成分主导、结合网络,创新会展模式、加速会展品牌建设等优势培育策略,从而刺激会展产业充分发挥其内在经济和外在经济的作用。 Convention and Exhibition Industry is a sunrise industry with a wide range of radiation and strong driving ability. In order to make it develop rapidly and professionally, based on the research on the current status of China’s convention and exhibition industry, this paper analyzes in depth the strategies and tactics Select and propose to take the profit of exhibitors as the center, optimize the mode of operation dominated by the market composition, combine the network, innovate exhibition mode and speed up the development of exhibition brand and so on, so as to stimulate exhibition industry to give full play to its internal economy and external economy.