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前言1997年是中国笔记本电脑市场品牌激增,竞争激烈的一年。尽管产品降价幅度惊人,但市场并没有出现预期的的发展,全年出货量在16—17万台之间。1997年东芝、恒升、IBM、伦飞、COMPAQ 以其完整的市场策略,出色的市场适应能力和雄厚的企业实力,继续在中国笔记本电脑市场上独领风骚;NEC、ACER 等品牌虽然初涉市场,也有不俗表现。对于用户而言,1997年尽管新技术不断出现,但笔记本电脑价格正逐步逼近台式机,所以过去的一年是欢欣鼓舞的一年;对供货商和经销商而言,1997年是不解、迷惘和困惑的一年。由于市场惯性,1998年中国大陆笔记本电脑市场还不能说将走出困惑,但这种困惑将是黎明前的困惑,1998年中国笔记本电脑市场的曙光将真正出现。
Preface 1997 is a surge in the Chinese notebook market, a highly competitive year. Although the product price cuts amazing, but the market did not appear the expected development, the annual shipments between 16-17 million units. In 1997 Toshiba, Hengsheng, IBM, Lunfei, COMPAQ with its complete marketing strategy, excellent market adaptability and strong corporate strength, continue to dominate the notebook market in China; NEC, ACER and other brands although the initial involvement Market, there are good performance. For users, the past year was an encouraging year, despite the emergence of new technologies in 1997, but laptop prices are gradually approaching desktops, and 1997 was a mystery for suppliers and distributors. , Confused and confused year. Due to market inertia, the notebook market in mainland China in 1998 can not be said to be out of confusion, but this confusion will be confused before dawn. In 1998, the dawn of China’s notebook market will really emerge.