经济学理论中,把某一产品和其他产品真实或潜在细微差别称作是“产品异质性”。这种异质性产品会使消费者产生对该产品与众不同的认识和感受,从而偏爱该产品。在时下电视谈话节目兴起的热潮中,如能锻造个性化的电视新栏目,推出异质性的电视产品,无疑成为电视人的最佳选择。湖北卫视推出谈话栏目《往事》,开播不久即受到广大观众的欢迎,北京有线台也购买了该栏目在北京地区的播放 In economic theory, the real or potential nuances of a product and other products are called “product heterogeneity.” This heterogeneous product will give consumers a unique understanding of the product and experience, thus favoring the product. In the upsurge of television talk shows nowadays, it is undoubtedly the best choice for television people to forge personalized television new sections and introduce heterogeneous television products. Hubei Satellite TV launched the talk section “Past Events” and was soon broadcast by the majority of the audience. Beijing Cable Station also purchased the section in Beijing.