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在当前国家大力发展博物馆文化创意产业和博物馆免费政策实施的大背景下,博物馆不仅要满足人们对于参观的需求,还要实现文化传播的使命。除了空间上固定的博物馆,还有一种“可携带的博物馆”。那就是通过游客,通过他们购买相关的文化产品将参观感受带到更多的地方,传播到更多的人,更广的空间当中去。本文基于这种背景下,以湖北省博物馆旅游纪念品市场现状为缩影,对如何开发具有湖北地域特色,反映湖北人文特征的湖北省博物馆旅游纪念品的开发与设计问题进行了浅析。为国内博物馆原创文化旅游纪念品设计探寻新理念和新方法进行尝试。
Under the current background of vigorously developing the cultural and creative industries in museums and the implementation of free policies in museums, the museum not only meets people’s needs for visiting but also fulfills its mission of cultural transmission. In addition to the museum space fixed, there is a “portable museum ”. That is, through tourists, through their purchase of related cultural products will visit the feeling to more places, spread to more people, a wider space to go. Based on this background, taking the present situation of tourism souvenir market of Hubei Provincial Museum as a microcosm, this article analyzes how to develop the design and development of tourism souvenir of Hubei Provincial Museum which has the characteristics of Hubei and reflects the humanistic characteristics of Hubei. Trying to explore new ideas and new methods for the design of original cultural tourism souvenirs in domestic museums.