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对传播过程的研究经历了几个阶段,从早期传播者一枝独秀到对受众在传播过程中作用的充分尊重,传统的传播模式得以形成。进入20世纪90年代,随着互联网技术的普及,以及其他媒体的不断出现,传播学正在扩展新的研究领域。新媒体的出现正在改变传统意义上的传播过程与传播模式,对公众在传播过程中的角色的认识也在不断更新,本文正是基于对新媒体特征深入分析的基础上尝试着进行探讨。
The research on the communication process has gone through several stages. From the early manifestation of the communicators to the full respect of the role of the audience in the process of communication, the traditional mode of communication has been formed. In the 1990s, with the popularization of internet technology and the continuous emergence of other media, communication studies are expanding into new fields of research. The emergence of new media is changing the transmission and dissemination modes in the traditional sense. The awareness of the role of the public in the process of dissemination is constantly updated. This article is based on an in-depth analysis of the characteristics of new media and attempts to explore.