在中国传统文化中,“幌子”是古代店铺用来招揽顾客的形象性的商品标记,历史极为悠久。战国《晏子春秋》中曾有这样的记载:“君使服之于内,而禁之于外,犹悬牛首于门,而卖牛马于内。”可见,在中国的历史上,很早就有用实物(牛头)做幌子招揽顾客。而在中国古代的书文和绘画中,更有 In traditional Chinese culture, “guise” is a vivid mark of goods used by ancient shops to attract customers, with a long history. In the Warring States Period, “Spring and Autumn Annals of Yan Zi” once recorded that “if the monarch serves him within the limits of the ban, the cow bears the first door and the cow bears the horse.” It can be seen that in the history of China, Useful in kind (Tau) under the guise of attracting customers. In ancient Chinese literature and painting, more