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随着社会经济和信息技术的发展,传媒行业的发展也越来越快。媒体融合作为当前新型的媒体传播模式,在高校中实现校报、校园广播电视台和校园网等媒体融合,也成了目前高校新闻媒体发展的一个重要目标。在媒体融合的背景下,分析高校媒体融合发展的现状,对高校新闻媒体融合的可行性进行探究,不但能更好的开展高校的新闻宣传工作,还能在很大程度上促进校园媒体事业的发展。
With the development of social economy and information technology, the development of media industry is getting faster and faster. As a new mode of media communication, media convergence has become an important goal of the development of news media in colleges and universities at present, such as the integration of school newspapers, campus radio and television stations and campus networks. Under the background of media convergence, analyzing the current situation of college media convergence and exploring the feasibility of university news media integration will not only promote journalism and publicity of colleges and universities, but also promote campus media career to a large extent development of.