在销售过程中,产品(服务)、价格、促销及分销地点这四个方面及其相关作用称为“销售组合””。销售是使企业的人力、物力、财力与顾客需求相适应的过程,这个适应过程是通过销售组合来实现的。推销则是促销的一部分。推销不是指靠夸大产品的性能来诱人购买,这样做是愚蠢的。因为, In the sales process, the four aspects of the product (services), price, promotion, and distribution location and their related roles are called “sales portfolios.” Sales are processes that align the company’s human, material, and financial resources with customer needs. This adaptation process is achieved through a sales mix, and sales promotion is part of the promotion.Marketing does not mean to attract people by exaggerating the performance of the product. This is foolish because it is