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通过剖析解构基于心理学原理的情绪感染理论在商业化运作的服务营销领域系统人员群体生理机能激活、心理层面触感以及身心基体交互等节点的适配调剂,持续有效地将其渗透于销售服务人员的肢体语言展示、表情神态释放以及情绪思维引导等具体细致的操作环节,灵活多元地激发顾客对象的产品购买欲、服务兴趣感以及参与指标度,从而在充分全面凸显发挥情绪感染理论调节改进销售服务人员群体情绪价值实际效用的基本前提下,协调推进服务营销运营机制的更新化、集约式、长效性延伸拓展。
By analyzing and deconstructing emotional infection theory based on psychological theory, it adjusts and adjusts the function of physiological function activation, psychological touch and interaction of body, mind and body in the field of service marketing of commercial operation, continuously and effectively infiltrating into the sales and service personnel Body language display, facial expression demeanor and emotional thinking guide and other detailed and meticulous operation, a flexible and diverse to stimulate the customer’s product purchase desire, service interest and participate in the index degree, thus fully and fully play a prominent emotional infection theory to improve the sales Service personnel under the basic premise of the actual effectiveness of emotional value, coordination and promotion of service marketing operation mechanism update, intensive, long-term extension.