重大先进典型“时代楷模”阎肃的新闻宣传是近些年“规格最高、影响最大、效果最好”的典型人物宣传。好的宣传效果首先源于好的一手材料。本文回顾阎肃先进事迹材料的搜集挖掘与筛选取舍,其基本经验有两条:深入采访——既要用心,也要用情;材料取舍——紧扣主题,寻觅故事。 Significant advanced model “Model of the times ” Yan Su’s press publicity is in recent years “the highest specification, the greatest impact, the best ” typical publicity. Good publicity first comes from good first-hand materials. This article reviews Yan Su’s advanced deeds and materials collection and mining and selection, the basic experience of two: In-depth interview - it is necessary to use the heart, but also use the feelings; material choice - closely linked to the theme, looking for the story.