随着我国信息技术进步,广播电视事业在飞速发展之中,广播编导作为广电行业重要又独特的职业,它同电视收视率有着密切关系。对于一个电视节目而言,它要想在该行业中出奇制胜,创新是克敌制胜的唯一法宝。本文从电视编导创新思维的特征入手,简单阐述了电视编导在节目中的创造性思维。 With the advancement of information technology in our country and the rapid development of radio and television businesses, radio director, as an important and unique profession in radio and television industry, is closely related to the television ratings. For a TV show, it wants surprisingly victory in the industry, innovation is the only magic weapon to defeat the enemy. This article starts with the characteristics of TV directors’ innovative thinking, and simply explains the creative thinking of TV directors in the programs.