大力实施品牌战略,积极引领企业自主创新,是转变经济增长方式,构建和谐社会,实现经济社会又好又快发展的必然选择。参加“赣文化背景下的品牌建设研讨会”的专家学者们就品牌的内涵、江西品牌建设的现状以及如何充分利用赣文化中的有益因素推进江西的品牌建设等相关问题作了深入而卓有成效的探讨。 To vigorously implement the brand strategy and actively lead the independent innovation of enterprises is an inevitable choice for transforming the pattern of economic growth, building a harmonious society and achieving a sound and fast economic and social development. The experts and scholars participating in the seminar on brand building under the background of Jiangxi culture have made in-depth and fruitful work on the connotation of the brand, the status quo of brand building in Jiangxi and how to make full use of the beneficial factors in Jiangxi culture to promote brand building in Jiangxi Province Discussion.