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回顾2008年上海乐器展,在危机与机遇共存的市场环境下,上海乐器展呈现出的面貌也集中体现出我国乐器行业在发展中需要面对的现实问题。展望2009年,全球金融危机将对我国的乐器实体经济产生怎样的影响,国内乐器行业人士都在持审慎理性的观望态度。但所有行业人士已达成的共识,在原料与用工成本,以及汇率的影响下,市场向着品牌化的方向发展已成必然;企业要发展,必须要拥有独立自主的知识产权,扩大内需、开拓海外新的产品分销渠道、立足科技创新、提升产品的高附加值,才是应对全球性金融危机的现实之道。请继续关注“本期视点”——《看乐展话市场——2008乐器行业市场回顾与展望(下篇)》。
Looking back at the 2008 Shanghai Musical Instrument Show, in the market environment where crises and opportunities coexist, the appearance of the Shanghai Musical Instrument Show also shows the real problems that China’s musical instrument industry needs to face in the development. Looking forward to 2009, what impact will the global financial crisis have on the real economy of musical instruments in our country? All the people in the domestic musical instrument industry are cautiously rational. However, all industry practitioners have reached a consensus that the market has become inevitable in the direction of branding under the influence of raw materials and labor costs as well as the exchange rate. For enterprises to develop, they must have independent intellectual property rights, expand domestic demand and explore overseas markets Product distribution channels, based on scientific and technological innovation, enhance the high value-added products, is the response to the global financial crisis reality. Please continue to pay attention to “Viewpoint ” - “Music Market - 2008 Musical Instruments Market Review and Outlook (Part II).”