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2009年中国首次在美国投放国家形象宣传片《中国制造,世界合作》,借此改善美国民众对中国产品的了解和认识,提升中国在世界眼中的形象。三年后我们再次反观这部宣传片,其影响力如何?存在哪些问题?对我们今天的借鉴意义有哪些?本文通过对比中美媒体的报道,分析其传播效果和问题所在,从而探讨中国国家形象宣传片的跨文化传播。
In 2009, for the first time, China launched the national image promotion film “Made in China and World Cooperation” in the United States, so as to improve the understanding and awareness of the American public about Chinese products and enhance China’s image in the eyes of the world. Three years later we again look at this video, its influence? What are the problems? What are the meanings for us today? This article compares the media coverage of China and the United States to analyze its dissemination of results and problems where to explore China’s national Intercultural communication of image videos.