包括广告在内的图片越来越多,并且越来越精美,已经成为当前各种刊物编辑出版的一个共同趋势。从文化批评的角度来看,这些图片同样是文本,同样可以“细读”。由于图像在现代传播手段中日益成为主要媒介,成了“主角儿”,对各式各类的“图”和“像”进行分析批评,就变得非常重要,可是对习惯于和印刷成文字的文本打交道的批评者来说,这个弯儿还真不大容易转过来。 More and more pictures, including advertisements, have become more and more beautiful and have become a common trend of all kinds of editors and publishers. From cultural criticism point of view, these pictures are also texts, which can also be “read carefully”. Since images are increasingly becoming the main media in modern means of communication and have become the “leading children”, it becomes very important to analyze and criticize all kinds of “figures” and “images,” but it is very important for those accustomed to and printed in words For the critics who deal with the text, the Bentley really does not turn around easily.